Market Segmentation Essay

Target audience Example: Livescribe 2GB Heartbeat Smart Pen

Consider to the wise pen item shown in Figure 1 .

Figure 1 ) Livescribe TWO GB Pulse Intelligent Pen.

The item description through the manufacturer is definitely presented below. Capture Almost everything

The Pulse smart pen records audio and backlinks it everything you write. Skipped something? Faucet on your paperwork or drawings with the idea of your Heart beat smart pen to hear the fact that was said as you were composing. No Need to Lug the Laptop computer

The Heart beat smart dog pen automatically reflects everything when you write and pull. Transfer the notes on your computer, organize them, and even search for terms within your remarks. Find what you need in seconds. Share Your Notes

Enhance your notes and sound into fun movies. Publish your masterpieces online for anyone to see, notice and perform. From the product information on the net and the manufacturer's description, describe the target marketplace for to the wise pen. Commence with the five different characteristics of a marketplace. 1 . Demographics – The item information repeatedly reference paperwork, therefore the bulk of the customers might be traditional age group college students, say 16 to 22 years of age. Since the pen's price is about $150 us dollars and the item requires a pc, the students will need to have access to significant resources. Consequently we can imagine they are through the upper central class and probably by a family that not only principles education however the adults in the family possess college educations. Since the brain of the relatives are university educated the family cash flow is probably higher than $75, 000 per year. 2 . Geography – Even though the method not particularly suited to a climate or location, it can be does demand a infrastructure that supports the usage of computers and other high tech products. Therefore you may not expect to promote many of the writing instruments in developing countries just like Nicaragua. 3. Lifestyles – The majority of the users of the dog pen will be occupied, serious and tech experienced students. These...