Essay about Phipps Plaza Mall Evaluation

Mall Research: Phipps Plaza

How exciting malls are in terms of system and home design! Just by going around the center of virtually any major town and finding new stainlesss steel and cup structures stretching towards the heavens, many people may feel that shopping malls really are a perfect destination for a combination of purchasing and entertainment. As the greatest city inside the Southeast, Atl along with its vast background historical museums, also offers the region's major selection of purchasing opportunities. Amongst these purchasing opportunities may be the Simon Property Group. Simon Property Group is the US's number 1 shopping mall owner and one of the place's largest publicly trade real estate property companies (www.hoovers.com). It has some of the area's better regarded malls, which includes Lenox Rectangular, Phipps Plaza and The Mall of Atlanta. Perhaps these types of could be the factors that Phipps Plaza was chosen to be one of the most deluxe designed mall in Atl area. This boasts a varied array of men's and ladies apparel retailers, specialty retailers and cusine opportunities, in addition to a 14-theater video complex. Phipps Plaza affords shoppers opportunities to buy everything from fine jewelry in Tiffany & Co. to high-tech home electronics for Bang & Olufsen Of Atlanta; from crystal domestic swine at its superior Ross-Simons to state-of-the-art athletic footwear by Niketown. Sporting activities fans and in many cases the most everyday athletes who have yet to see a Niketown store should take advantage of this store's many components. Part art gallery, part retail outlet for all things Nike, every single Niketown is known as a monument to marketing just like no various other, specially located at Phipps Plaza. Marketplace:

Walking through the mall I discovered that the marketplace was mainly high-end consumers and people who where not concerned with spending a tad bit more for a superb product. There were a lot of galleries and the atmosphere was very superior with marbled floors and stained wood accents that gave the general appearance of...